The Goodness Company
The Goodness Company
The Act of Goodness

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In a world that is swiftly being consumed by unsustainable and unhealthy practices, we understand that a little good can go a long way. This is our contribution to bringing some goodness back into our daily lives.

I

GOODNESS IS
A CHOICE.

We are a lifestyle brand driven by the purpose of empowering consumers to make mindful decisions and connections. A holistic approach to bring together people and products to create a modern lifestyle with conscious roots.

II

YOU GET
WHAT YOU GIVE.

As a creator, we make products with a purpose to make conscious living accessible to all.

III

CHANGE IS
CONSTANT.

Our world is constantly changing, we want to bring together products and people who share the same value in leading a healthy, conscious life.

OUR VALUES
MAKE US WHO WE ARE.

Enabling Positive Choices

We look for ways to make meaningful changes to our customers’ daily lives. Whether this is through developing new products that would remove the need for an unsustainable alternative or changing the way we package our goods. All our decisions go back to our fundamentals – the impact on society, environment, and animal welfare.

Quality First

We are committed to building a great brand and offering our customers products that make them delighted about their association with us. Sometimes this may mean months of R&D before a product is released. Our aim has always been to champion high-quality products with appreciation for the people that make them, ensuring that a sustainable alternative does not feel like a compromise.

Design Led

We want our products to bring joy to the people that buy them. Therefore, every detail counts. Our design team works extensively to create products for you that deliver high on functionality, are made with long lasting materials and produced in factories where partners are transparent about their manufacturing processes. Our brand is meant for people wanting to make better choices and everything we design is reflective of this core philosophy.

Transparency

We work closely with all our manufacturing partners to carefully consider our social and environmental impact, ensuring full traceability where possible across our supply chain. As our customer, we want to give you all the information about the product. We avoid taking shortcuts and want to build a brand that is responsible. However, we are not perfect. Everyday we take small steps to ensure we are true to our core brand values and our customers by being mindful of the choices that we make and its impact on future generations.

Collaborative

We are creating a modern and contemporary approach to conscious living, a territory unexplored by many. Therefore, collaboration, careful assessment and understanding the culture we are part of is vital to us. We find narratives for our future products, partner with expert makers and bring traditional wisdom to modern lives – all while celebrating the connectedness of our customers, our people, and the planet.